ABSTRACT
E-commerce has brought many benefits to businesses and customers. However, the online market’s fierce competition is also pressure for businesses, especially when the electronic marketplace (e-marketplace) is launched. The competition takes place in e-marketplace not only between brands but also between foreign and domestic businesses. This study is aimed to explore the effects of trust, customer ethnocentrism, service quality, and perceived risk on customer loyalty. The mixed-method research was applied to archive the research objective. Based on the machine learning computation, which became more popular and gained significant traction in the research world, the result showed that trust, ethnocentrism, and service quality positively impacted customer loyalty;perceived risk negatively affected customer loyalty toward domestic products on the e-marketplace in the Covid-19 pandemic. Some managerial implications were also proposed based on the research result. © 2022, The Author(s), under exclusive license to Springer Nature Singapore Pte Ltd.
ABSTRACT
The Covid-19 pandemic has dramatically affected the tourism industry's development;however, the demand for traveling increases in the young people, significantly, the Generation Z, who was born in 1996. A bright outlook awaits the tourism industry in the post-Covid-19 period. The study aims to determine the relationship between the economic perspective, social perspective, user-generated content trust, and inbound travel intention of Generation Z travelers. The mixed-method research was done to archive the research objectives. The research results pointed out that there were positive impacts of economic and social perspectives on user-generated content trust;moreover, user-generated content trust positively affected the inbound travel intention. Some managerial implications were proposed for the tourism business managers to increase their business performance.